About Atlas Latitude
Atlas Latitude was created to connect the knowledge behind Italian wine and food with practical international use. It brings territory, production, culture and research together, then translates them into education, tools, reports, partnerships and tailored client work.
Wine, Food and Italy
Professional wine and food studies, fieldwork and direct experience provide the foundation for interpreting these subjects for international audiences.
How Atlas Latitude Works
First-hand field documentation
Specialized Italian wine and food knowledge
International business perspective
Cross-disciplinary work across wine, food, culture and education
Practical application for each client or audience
Collaborating Specialists
Atlas Latitude works with independent specialists when a project requires complementary expertise. Their profiles are published only with permission and must clearly distinguish collaborators from employees.
Founder
Eduardo Pucca is the founder of Atlas Latitude. He brings more than 30 years of international business experience across the Americas, Europe and Asia, together with specialized formal education in Italian wine and food and direct field research.
Based in Ontario, Canada, Eduardo develops work that helps organizations understand Italian wine and food, communicate their value and create practical programs and international connections.
Credentials
WSET - Level 3 Award in Wines
Vinitaly International Academy - Italian Wine Ambassador
Consorzio di tutela Barolo Barbaresco - Barolo & Barbaresco Ambassador
WSG - Italian Wine Scholar
VEP - Valpolicella Education Program
Consorzio Vino Chianti Classico - Meet Chianti Classico
ONAOO, Organizzazione Nazionale Assaggiatori Olio di Oliva – Official Technician
This formal education is complemented by decades of direct exposure to Italy, fluency in Italian and first-hand familiarity with the country, its culture and regional diversity.
Work With Atlas Latitude
Atlas Latitude works with producers, institutions, educators and partners on projects connecting Italian wine and food with education, research and international markets.