What We Do
Research, education and business support for projects connected to Italian wine and food.
We help Italian organizations grow internationally.
We also help organizations in other countries work with Italy.
Each project is shaped around a specific market, audience and objective.
Atlas Latitude turns knowledge of Italian wine, food and territory into practical support for organizations.
PRODUCTS & SERVICE AREAS
Online Tool
VinVeritas, by Wine Latitude, is an online tool currently in development for structured wine tasting, interpretation, appellation reference and saved tasting records. Designed for wine students, educators, professionals and enthusiasts, VinVeritas will help users organize observations, compare wines and build stronger tasting conclusions. Access to VinVeritas will be provided through this website, with no download required.
Market Entry & Partnerships
We help clients understand a target market, identify possible partners and develop business between Italy and other countries. This may include market review, partner research, positioning and introductions where appropriate.
Programs & Masterclasses
We create learning experiences around Italian wine, food, territory and culture, including education and tasting sessions, workshops and commissioned programs. Our solutions are custom designed for professionals, schools, institutions, serious enthusiasts, businesses and private groups. Programs are created around a client’s audience, objectives, location and available format, while helping participants better understand Italian wines, products, regions and traditions.
Research & Advisory
We research markets, sectors, products and audiences to support practical decisions. Outputs may include reports, dossiers, recommendations and project plans.
Content, Events & Cultural Projects
We develop content and experiences that connect Italian wines and foods with their producers, territories and traditions. This may include events, educational materials, collaborations and territorial storytelling.
HOW WE WORK
1. Define the Objective
We begin with the client’s question, audience, market and desired result.
2. Gather the Right Knowledge
We use market research, field documentation, specialist knowledge and direct conversations as required.
3. Analyze and Interpret
We connect the relevant commercial, cultural, territorial and educational information.
4. Develop the Output
We create the agreed report, program, recommendation, content or project plan.
5. Support the Application
Where required, we help the client present, deliver or use the work in practice.
CLIENT OUTCOMES
Create New Offers
Develop masterclasses, programs, reports, experiences and collaborations that can generate revenue.
Strengthen Positioning
Explain products, territories and expertise more clearly and distinctively.
Support Sales and Market Development
Give customers, partners and sales teams better knowledge and materials.
Extend Existing Knowledge and Assets
Turn research, field access and specialist expertise into multiple useful applications.
CREDIBILITY STATEMENT
Atlas Latitude does not promise a specific commercial result. We provide the knowledge, structure and practical support clients need to make stronger decisions and develop better opportunities.
Have a Project in Mind?
Tell us what you want to understand, build or improve. We can discuss the audience, market, scope and most practical next step.